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TALKING DESIGN WITH DESIGNDOUGH

We caught up with our good friends at designdough, a company we work very closely with and provide us with some awesome brand support!

CAN YOU INTRODUCE YOURSELF?

designdough is a tight knit multidisciplinary design studio based right in the heart of Cardiff. Creativity is the key to our work; unique ideas, fantastic design and brilliant implementation means that we have many happy clients throughout the UK. We utilise our industry experience and best principles in design to produce exceptional design solutions from brand creation to web design, marketing to graphic design and all the funny digital stuff in between.

WHAT’S YOUR BACKGROUND?

designdough was set up in 2006 as a freelance graphic design business after Joe graduated from Leicester University. For the past 8 years designdough have been heading up graphic identity projects for organisations in public and private sectors across the UK. 8 years on we have found a home in a beautifully renovated studio in the old Cardiff Malt House, grown through a recession and are now way past the days of designing out of a back bedroom.

WHO ARE DESIGNDOUGH?

We’re a creative mix of graphic designers, marketing strategists and overall goodeggs that orchestrate exciting design projects.

Joe Brown | Creative Director With over 10 years experience in the industry Joe loves all things graphic and brand, and has built designdough into a business that creates and implements great design outcomes for clients all over the UK.

James Rothwell | Designer James joined designdough in 2009 as a graphic designer after completing his degree in Graphic Design at Falmouth University in 2009. James loves everything creative, from branding and web design to photography.

Frances Sheppard | Graphic Design Administrator Frances joined us in November 2013 to oversee the print and tame the admin side of the business. Her background and degree in Events Management means she is perfectly organised and more importantly plans the best staff parties.

WHAT HAS INFLUENCED AND AFFECTED YOUR OUTLOOK ON DESIGN?

Working as an independent design studio has allowed us to break free from preconceived ideas of what a design studio should do. That freedom takes centre stage in our creative process. We have been lucky enough to work on so many different kinds of projects from the offset that it has affected the way we generate concepts and present them to our clients. From experience, trust is what we work with and more often than not our clients appreciate that the most.

HOW WOULD YOU DESCRIBE YOUR DESIGN STYLE AND DESIGN PHILOSOPHY?

Our design philosophy is to design free from constraint. We try to stay away from having a single ‘style’, instead we look to tailor the style of design to the client and their target market meaning every project has a different and exciting outcome. We also have a strong team spirit ensuring that everyone in the studio has a voice and are able to contribute to the creative process.

FINALLY, WHAT SORT OF EXPERIENCE DOES DESIGNDOUGH OFFER THAT SIMILAR, GRAPHIC DESIGN-BASED COMPANIES DON’T?

First and foremost, we are a branding agency with a depth of knowledge in branding which has developed over the years, and every project we work on centres around building a strong identity. Our creative team work with organisations to mould and shape their brand and apply a personality to their company. From there we are all about building good relationships with clients who trust us with their brand to deliver great results.

Click here to check them out on Twitter!

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